Old West Advertising & Sponsorship Guide 2026 - Flipbook - Page 17
WHAT’S NEW IN 2026
AND WHY IT MATTERS
TO ADVERTISERS
2026 is shaping up to be the biggest
year in Old West history — and that
means more eyes, more engagement,
and more opportunity for the brands
who advertise here.
This year brings over $1,000,000 in
Guaranteed Sale Graduate Side Pot
payouts, driving increased
participation from competitors,
buyers, and breeders across every
event. More horses in the arena and
more buyers in the stands create a
larger, more active audience for your
message.
The launch of the Road to the Million
Bonus at Heber City, Utah is adding
national attention and unprecedented
excitement. As Sale Graduates
compete for a $1,000,000
championship payout, Old West events
are attracting more viewers, more
livestream traffic, and more industry
interest than ever before.
2026 also introduces expanded digital
reach through the Old West App,
livestream coverage, digital
publications, and enhanced event
marketing, giving advertisers multiple
platforms to connect with a highly
targeted western performance
audience.
More incentives.
More competitors.
More viewers.
More buyers.
For advertisers, that means one thing:
greater visibility in front of the exact
audience that drives your business.
Interested in advertising with Old
West? Email: admin@oldwest.com
